Analysis and Strategy

• User research (mental model, ethnographic research, scenario and users' profile)
• Users' needs, goals and tasks
• Site's goals and mission
• Usability testing in case of redesign

Requirements specification and Concept

• Functionalities of Web applications
• Content requirements of Web sites
• Conceptual model (the big picture)

Interaction Design for Web applications

• Workflows
• User interface interactions and types of page
• Medium-fidelity prototype (wireframe on paper)
• Usability testing

Information Architecture for Web sites

• Site structure: site index and map
• Content organization (editorial or database driven)
• Types of page and editorial skeletons
• Navigation patterns: browse and search
• Medium-fidelity prototype (wireframe on paper)
• Usability testing

User Interface (UI) Design

• Information Design
• Visual design: brand image and graphic design of the UI
• Templates in HTML/CSS: modular layout system (grid systems and components)
• High-fidelity prototype (HTML prototypes)

Implementation

• Manual production of the HTML pages
• Software for the automatic generation of pages (database driven sites)
• Usability testing (after the implementation and before launch)

Maintenance

• Users' handbook (on-line, off-line) and technical documentation
• Training for the content updating

• Customer acquisition and customer relationships solutions, based on deep data analysis of internet traffic and user's profilation
• Promotion and enhancement of goods and services through search engines optimization and marketing
• Design of innovative e-mail, affiliation, social media and mobile marketing campaings
• Global revenue & market reach through improved digital products and integrated digital services